Eli J. Friedman, M.S.Ed., is a mental performance consultant with experience across high school, collegiate, and professional athletics. He is currently an advanced doctoral candidate in Counseling Psychology at Indiana University, specializing in sport and performance psychology. Eli provides ongoing mental health and performance services to NCAA Division I athletes and conducts peer-reviewed research on coach mental health in the context of the NIL and transfer portal era.

Eli previously served in integral roles for nationally prominent basketball programs at the University of Arizona and Indiana University, as well as in the NBA with the New York Knicks. He continues to incorporate experience and wisdom from these experiences into his mental performance consulting.